Lessons on Entrepreneurship from Kavikrut

As a part of e-week celebrations, organised by CEL,BITS Pilani ,a workshop on Social entrepreneurship was successfully held on campus in association with Nirmaan on the 8th of February. Kavikrut, alumnus of BITS and an entrepreneur himself brought the Bitsian junta face-to-face with the reality of an entrepreneur's life through his lecture. His start-up venture Mobile Medics Healthcare Limited, winner of Conquest 2007(CEL’s flagship event) & Global Social Venture competition, New York, aims at providing high-quality, affordable, primary healthcare to affluent villages of rural India.
With $30,000 mustered from b-plan competitions, he started his venture spanning 11 villages, a population of 40,000 treating 1800+ patients so far...
Giving a sneak peek into his journey, he cited challenges he faced, reflecting on how he had to build trust brick by brick (the trust already shaken by some "promised" govt schemes that never materialised...!) and the working conditions weren’t exactly the best either (Ok...now no doctor would be very keen on working in a place as remote as Pilani with its scorching summers and electricity crisis). Identifying the essential needs of people and getting them to pay for their services added to the hurdles.
More so, branding i.e. drawing rural public to a certain "Mobile Medics" rather than their trusted doctors was another issue ("Lux obviously sells more than Lifebuoy.....!").
With that overdose of challenges came some solutions and suggestions as well. "There is no Bharat Matrimony for entrepreneurship" he remarked, when asked about his take on the trick to finding like-minded people to work with. He stressed on the importance of reality checks and self motivation "You ll have to find an antidote for decreasing self motivation" he said. One line to sum it all up for budding entrepreneurs? 

"Dive, but ensure the water is deep enough!"