Nirvana and Yuvamrit

By Keerthikiran

Now we have Nirvana from ISB,Hyderabad, who are into Hospice. A concept which is not very big in India. His numbers just reiterate the same fact. No hospice industry existing in India.

It really is a holistic approach. They are looking into spiritual, social and many other factors.

Now a familiar face, Chitra (BITS alumnus) talks about the social barrier they would face to penetrate Indian market.

Now she comes to revenue projections and their exit strategy is to convert from a hospice to a hospital resort. They plan to break-even in 3 years, with a occupancy of 40%. They are planning to launch from Mumbai.

Chitra tells Arya sir that there is place for every one and they are not really afraid of competition despite of a easily replicable business (model).

One of the Judges endorsed their claim.

Chitra makes a very valid and powerful statement "Every one has a right to respectable and peaceful death"

Audience seem to be fixated to with the concept of "Indian perspective" with their questions.


Nirvana makes way for Yuvamrit from BITS-Pilani.
Lohit starts by striking a chord with the Bitsians by asking them about how many people have experience hair loss, almost the entire hall seems to affected .Now you know how to identify a Bitsian when you see one ;)

They have a video now to explain the problem of lack of pure water and its effects. Some really sad images.

Now they are explaining their purification process.

They say that at less than 1 rupee a day they can provide safe and pure water to a community.